Items where Author is "Bartelt, Cedric"
Group by: Item Type | No Grouping Jump to: Article Number of items: 2. ArticleBartelt, Cedric and Röser, Alexander Maximilian (2024) Artificial intelligence as a catalyst for sustainable business innovation: Perspectives from finance and marketing. GAZDASÁG ÉS TÁRSADALOM, 17(35) (2). pp. 37-65. ISSN 0865-7823 Bartelt, Cedric (2023) Generative Artificial Intelligence in Marketing: A Theoretical Perspective on Modern Marketing Processes. GAZDASÁG ÉS TÁRSADALOM, 16 (4). pp. 123-126. ISSN 0865-7823 |