  |
Items where Author is "Hegyi, Adrienn"
Group by: Item Type | No Grouping Jump to: Book Section Number of items: 2. Book SectionHegyi, Adrienn and Kuti, Tünde and Kertész, Zsófia and Sebők, András and De Pelsmaeker, Sara and Gellynck, Xavier and Lehota, József (2017) Consumer behaviour at the impulse product with product defect. In: Management and Organization: Concepts, Tools and Applications. Pearson, Harlow, pp. 211-220. ISBN 978-1-78726-048-1 Hegyi, Adrienn and Kuti, Tünde and Kertész, Zsófia and Sebők, András and De Pelsmaeker, Sara and Gellynck, Xavier and Lehota, József (2015) Consumer behaviour at the impulse product with product defect. In: Proceedings of the 5th International Conference on Management 2015. Management, leadership and strategy for SMEs' competitiveness. Szent István University Publishing House, Gödöllő, pp. 506-512. ISBN 978-963-269-492-4 |
