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Items where Author is "Schmutz, Ádám"

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Schmutz, Ádám (2025) Kattintásra várva: Miért (nem) értékesítik programjaikat online a balatoni gasztroturisztikai vállalkozások? Digitális érettség, online értékesítési hajlandóság és a technológiai elfogadás kihívásai = Expecting to be ”clicked”: Why (don’t) gastro-tourism enterprises at Lake Balaton sell their programs online? Digital maturity, willingness to engage in online sales and the challenges of technological adoption. TURIZMUS BULLETIN, 25 (4). pp. 24-36. ISSN 1416-9967

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