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Items where Author is "Unger-Plasek, Brigitta"
Group by: Item Type | No Grouping Jump to: Article Number of items: 2. ArticleNagy, László Bendegúz and Vecchio, Riccardo and Caso, Gerarda and Eren, Burak Atilla and Unger-Plasek, Brigitta and Lakner, Zoltán and Pfeiffer, Laura and Tompa, Orsolya and Bogóné Tóth, Zsuzsánna and Bognár, Bianka and Fehér, Orsolya and Temesi, Ágoston (2024) Eliciting vulnerable consumers’ preferences for redundant vs. organic and functional claims : Experimental auction studies among young and older adults. JOURNAL OF AGRICULTURE AND FOOD RESEARCH, 15. No. 100925. ISSN 2666-1543 Temesi, Ágoston and Lakner, Zoltán and Unger-Plasek, Brigitta (2023) How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers’ alcoholic drink purchases? INTERNATIONAL JOURNAL OF WINE BUSINESS RESEARCH: IJWBR. ISSN 1751-1062 |
