Kolbászfogyasztási szokások vizsgálata Magyarországon = The examination of consumption patterns of sausages in Hungary

Kesjár, Szilvia and Balsa-Budai, Nikolett and Soós, Mihály (2017) Kolbászfogyasztási szokások vizsgálata Magyarországon = The examination of consumption patterns of sausages in Hungary. ÉLELMISZER, TÁPLÁLKOZÁS ÉS MARKETING, 13 (2). pp. 25-32. ISSN 1786-3422

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Abstract

Appropriate nutrition and qualitative food have played an ever bigger role in the recent years. At the same time, pork meat stands in the middle of many discussions on account of medical judgement. Pork meat and the products of pork meat are popular in Hungarian nutrition. In our country the tradition of pig breeding and pig slaughter – especially in villages and smaller settlements – has been present decidedly. We all know that many of us like it, but do we know what kind of sausage Hungarian people like the most, on what basis they choose, how much money they spend, how often they eat and where they pick the information up about the Hungarian sausages? The goal of the study is to get a wider perspective about the consumption patterns of Hungarian people, helping the work of the market players who deal with sausage making and sale, and they would like to know the demand, opinion and criterion of decisions of the potential customer. regarding the methodology, we have choosen the online questionnaire, in which 690 members took part. The questionnaire is representative with regard to sex, in addition several answers have come from all regions of our country.

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