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The responsibility of marketing and legislation in childhood obesity

Szűcs, Róbert Sándor (2012) The responsibility of marketing and legislation in childhood obesity. APSTRACT - APPLIED STUDIES IN AGRIBUSINESS AND COMMERCE, 6 (5). pp. 87-92. ISSN 1789-221X

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Abstract

The purchasing power of youth is considerable; they are the market of the future. , the young generation is the most influenced and vulnerable segment of the economy. The greatest problem of the influencing of our children is the rising cost of childhood obesity. The health care system cannot keep up with the pressure of obesity. Today, the risk of obesity is a bigger problem than smoking or alcoholism. The greatest problem is that youth underestimates the cost and risk of consumption of foods with high levels of fats, sugar and/or salt.

Item Type: Article
Uncontrolled Keywords: foods with high level of fats, sugar and/or salt, fat tax, marketing, youth
Subjects: H Social Sciences / társadalomtudományok > HM Sociology / társadalomkutatás > HM4 Social processes / társadalmi folyamatok
H Social Sciences / társadalomtudományok > HM Sociology / társadalomkutatás > HM5 Social psychology / szociálpszichológia
SWORD Depositor: MTMT SWORD
Depositing User: MTMT SWORD
Date Deposited: 01 Jul 2014 11:26
Last Modified: 01 Jul 2014 11:26
URI: http://real.mtak.hu/id/eprint/13414

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