Kritika és annotálás: a kattintásvadászat sűrűsödési pontjai = Annotation and Critical Theory: The Assemblages of Clickbait Headlines

Kopcsák, Róbert (2023) Kritika és annotálás: a kattintásvadászat sűrűsödési pontjai = Annotation and Critical Theory: The Assemblages of Clickbait Headlines. ALKALMAZOTT NYELVTUDOMÁNY (KSZ2). pp. 194-211. ISSN 1587-1061 (nyomtatott); 2498-4442 (elektronikus)

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Abstract

This paper proposes an approach for interpreting clickbait headlines based on functional linguistics, critical theory and corpus linguistics. The proposed approach defines clickbait as a kind of potentiality to help the process of identifying and annotating clickbait headlines. The research describes an annotation schema designed for identifying clickbaiting, showing its adaptability by analysing a sample retrieved from a corpus created during the research process, containing data from three Hungarian news sites (24.hu, Index, Origo). To shed light on the complexity of clickbaiting, I argue that conclusions derived from the process of annotation should be reconceptualised by reflecting on the act of identifying, highlighting the intertwine of language and society.

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