Consumer attitudes toward genetic testing and personalised nutrition in Hungary

Szakály, Z. and Polereczki, Zs. and Kovács, S. (2016) Consumer attitudes toward genetic testing and personalised nutrition in Hungary. Acta Alimentaria, 45 (4). pp. 500-508. ISSN 0139-3006

Preview

Text 066.2016.45.4.6.pdf Download (265kB) | Preview

Abstract

The aim of the research is to reveal the most important influencing factors that lead to consumers’ acceptance of personalised nutrition based on genetic testing. A nationwide representative questionnaire-based consumer survey was carried out involving 500 people in Hungary in 2014. The results show that consumers are divided over the new technology. Only 27.0% of the respondents have a positive attitude toward the new possibility, and they would be glad to use this new service in order to stay healthy. The rate of those who would have a genetic test because they want to follow a diet tailored to their needs is very low (16.0%). Our result suggested that the most important factors in consumer preference on personalised nutrition are positive health message and perceived risk/benefits, gender, and educational level. The most important factors regarding the attitude toward genetic testing are easy usage, benefits, the agreement among experts, and educational level.

Actions (login required)

Edit Item