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Sharing is Caring! Investigating the Most Unexpectedly Successful Posts on Politicians' Facebook Pages during 2014 General Election Campaign in Hungary

Bene, Márton (2017) Sharing is Caring! Investigating the Most Unexpectedly Successful Posts on Politicians' Facebook Pages during 2014 General Election Campaign in Hungary. Journal of Information Technology & Politics, 14 (4). 387 -402. ISSN 1933-1681 (Print) ; 1933-169X (Online)

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Abstract

The study qualitatively investigates the most unexpectedly successful 25 posts during Hungarian general election campaign in 2014. These are posts whose numbers of shares were much higher than average numbers of shares of their posters’ posts. The study addresses the question of what kind of contents can get viral and how it happens. First, it investigates the most specific and common features of the contents of these posts. Second, the way they were shared and the effects they could evoke within personal networks are examined. Results show the prominence of negativity, undistorted message transmission and low reactivity level to the shares.

Item Type: Article
Subjects: J Political Science / politológia > J0 General legislative and executive papers / állam- és jogelmélet általában
Depositing User: Veronika Tamás
Date Deposited: 03 Jan 2019 12:25
Last Modified: 03 Jan 2019 12:25
URI: http://real.mtak.hu/id/eprint/89190

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