Kovács, Kristóf (2020) The Applicability of Kapferer’s Brand Adentity Prism in City Branding Through the Example of Kaposvár. REGIONAL AND BUSINESS STUDIES, 12 (1). pp. 69-79. ISSN 2061-2311
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Official URL: https://doi.org/10.33568/rbs.2461
| Item Type: | Article |
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| Uncontrolled Keywords: | city branding; brand identity prism; Kaposvár |
| Subjects: | H Social Sciences / társadalomtudományok > HB Economic Theory / közgazdaságtudomány |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | MTMT SWORD |
| Date Deposited: | 20 Nov 2020 11:24 |
| Last Modified: | 20 Nov 2020 11:24 |
| URI: | http://real.mtak.hu/id/eprint/117165 |
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