Cevallos, Stefany Mercedes (2022) Rethinking Public Administration and the Importance of Urban Marketing. PRO PUBLICO BONO: MAGYAR KÖZIGAZGATÁS; A NEMZETI KÖZSZOLGÁLATI EGYETEM KÖZIGAZGATÁS-TUDOMÁNYI SZAKMAI FOLYÓIRATA, 10 (4). pp. 78-91. ISSN 2063-9058 (print), 2786-0760 (online)
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Abstract
This article analyses the role of urban marketing in the governance of local governments in Ecuador in line with the Organic Code for Regional, Autonomous and Decentralized Organization (COOTAD). The governance debate demonstrates the potential that local governments may have to assume the competence to attract Foreign Direct Investment (FDI). It also highlights the importance of urban marketing in the construction of Ecuador’s branding or of Ecuador’s image and its economic positioning in the regional and international sphere. The paper arrives at the conclusion that local government is coordinating commercial and institutional agendas to ensure economic, socio-political and technological development in Ecuador.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | public administration, governance, urban marketing, local government, FDI, PPPs |
| Subjects: | J Political Science / politológia > JF Political institutions (General) / politikai intézmények, államigazgatás általában |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | MTMT SWORD |
| Date Deposited: | 12 Apr 2023 06:13 |
| Last Modified: | 12 Apr 2023 06:13 |
| URI: | http://real.mtak.hu/id/eprint/163654 |
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