Medina, V. and Jeges, R. (2019) Possibilities to promote the agricultural mechanic profession. HUNGARIAN AGRICULTURAL ENGINEERING, 36. pp. 10-14. ISSN 0864-7410 (print); 2415-9751 (online)
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Abstract
MEGFOSZ (Hungarian Association of Agricultural Tool and Machinery Distributors) has started a program to promote the profession six years ago. This year became necessary to review the running program and find more effective tools to make more attractive the agricultural mechanic profession. This paper shows the results of the research based on two surveys answered by 855 young people. The main conclusions of the research pointed out what should be changed in the communication channels and messages to make a more effective marketing program.
| Item Type: | Article |
|---|---|
| Subjects: | T Technology / alkalmazott, műszaki tudományok > T2 Technology (General) / műszaki tudományok általában |
| Depositing User: | Zsanett Kun |
| Date Deposited: | 26 May 2020 09:55 |
| Last Modified: | 26 May 2020 09:55 |
| URI: | http://real.mtak.hu/id/eprint/109031 |
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