A black market for upvotes and likes

Héder, Mihály (2019) A black market for upvotes and likes. INFORMÁCIÓS TÁRSADALOM: TÁRSADALOMTUDOMÁNYI FOLYÓIRAT, 19 (4). pp. 18-39. ISSN 1587-8694

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This article investigates controversial online marketing techniques that involve buying hundreds or even thousands of fake social media items, such as likes on Face- book, Twitter and Instagram followers, Reddit upvotes, mailing list subscriptions, and YouTube subscribers and likes. The findings presented here are based on an analysis of 7,426 “campaigns” posted on the crowdsourcing platform over a 365 day (i.e., year-long) period. These campaigns contained a combined 1,856,316 microtasks with a net budget of USD 208,466.

Item Type: Article
Subjects: B Philosophy. Psychology. Religion / filozófia, pszichológia, vallás > BJ Ethics / erkölcstan > BJ4 Professional,occupational ethics / hivatáserkölcs
H Social Sciences / társadalomtudományok > HE Transportation and Communications > HE2 Communications / hírközlés
Depositing User: Mihály Héder
Date Deposited: 12 Oct 2020 08:04
Last Modified: 16 Sep 2022 08:20

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