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Is the Purchasing Behavior of Suburban Millennials Affected by Social Media Marketing? Empirical Evidence from Malaysia

Harun, Amran and Husin, Wann Huzida Roza (2019) Is the Purchasing Behavior of Suburban Millennials Affected by Social Media Marketing? Empirical Evidence from Malaysia. KOME: AN INTERNATIONAL JOURNAL OF PURE COMMUNICATION INQUIRY, 7 (2). pp. 104-127. ISSN 2063-7330

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Item Type: Article
Subjects: H Social Sciences / társadalomtudományok > HE Transportation and Communications > HE2 Communications / hírközlés
H Social Sciences / társadalomtudományok > HM Sociology / társadalomkutatás
J Political Science / politológia > JQ Political institutions Asia / politikai intézmények, államigazgatás, Ázsia
Depositing User: Andrea Tankó
Date Deposited: 15 Jun 2021 08:18
Last Modified: 15 Jun 2021 08:18
URI: http://real.mtak.hu/id/eprint/126743

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