Pólya, Éva and Szűcs, Róbert Sándor (2013) Examining the role of family members in family buying center in adult Hungarian population. EUROPEAN SCIENTIFIC JOURNAL, 9 (19). pp. 1-8. ISSN 1857-7881, ESSN: 1857-7431
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Abstract
In our paper we examine the role of family members in family buying center. In the first part of this paper our aim is to highlight the importance of family Buying Center examinations, introduce briefly its relevance within family purchase decision making processes. In the second part of our paper we introduce our own quantitative research results oriented on family Buying Center and roles undertaken by different family members.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences / társadalomtudományok > HM Sociology / társadalomkutatás > HM4 Social processes / társadalmi folyamatok |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | MTMT SWORD |
| Date Deposited: | 01 Jul 2014 10:21 |
| Last Modified: | 01 Jul 2014 10:21 |
| URI: | http://real.mtak.hu/id/eprint/13411 |
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