Populism on Paper. Is Viktor Orbán a Strong Leader in Hungary's hvg Magazine?

Szabó, Lilla Petronella and Virág, Ágnes (2022) Populism on Paper. Is Viktor Orbán a Strong Leader in Hungary's hvg Magazine? In: International Discourses of Authoritarian Populism. Routledge. ISBN 9781003310303

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Abstract

Sarcasm and invective connect to Chapter 13, devoted to memes in the political print magazine. Lilla Petronella Szabó and Ágnes Virág put forth a painstaking analysis of the visual and verbal representations – i.e., image macros – of Hungarian Prime Minister Viktor Orbán on the front pages of HVG in 2014–2018. Engaging cognitive linguistics methodology, the art historian and the Communication Studies expert join forces to thematize anti-populist media techniques for exposing and collapsing the myths by which this populist leader stages himself. By extension, the authors demonstrate how irony in memes functions as a form of satirizing demagogues.Sarcasm and invective connect to Chapter 13, devoted to memes in the political print magazine. Lilla Petronella Szabó and Ágnes Virág put forth a painstaking analysis of the visual and verbal representations – i.e., image macros – of Hungarian Prime Minister Viktor Orbán on the front pages of HVG in 2014–2018. Engaging cognitive linguistics methodology, the art historian and the Communication Studies expert join forces to thematize anti-populist media techniques for exposing and collapsing the myths by which this populist leader stages himself. By extension, the authors demonstrate how irony in memes functions as a form of satirizing demagogues.

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