The Linguistic Landscape of Commercial Shop Signs of Nekemte town, Oromiya, Ethiopia

Chali, Keresa Kumera and Parapatics, Andrea (2022) The Linguistic Landscape of Commercial Shop Signs of Nekemte town, Oromiya, Ethiopia. ALKALMAZOTT NYELVTUDOMÁNY, 22 (2). pp. 89-104. ISSN 1587-1061 (nyomtatott), 2498-4442 (online)

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Abstract

This paper aims to investigate the linguistic landscape of the town of Nekemte in the Oromiya region of Ethiopia. A qualitative research design was used to conduct the study. Data were collected through photographs, for which a digital camera was used. The three language groups expected in the town are categorized as Afaan Oromoo, Amharic, and English. The sample was selected in the main streets leading to and from the busiest commercial center. The data were analysed qualitatively. The results of this study show that most of the commercial signs collected were monolingual and bilingual, while very few were multilingual. With few exceptions, signs written in Afaan Oromoo were translated directly from Amharic and were mostly fragmentary. The reason for this could be the lack of an explicit policy for bottom-up signs. To minimize this problem, the researchers made some recommendations.

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