Dömötör, Csaba (2020) Classification of car emblems. MULTIDISZCIPLINÁRIS TUDOMÁNYOK: A MISKOLCI EGYETEM KÖZLEMÉNYE, 10 (3). pp. 96-101. ISSN 2062-9737 (nyomtatott), 2786-1465 (online)
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Official URL: https://doi.org/10.35925/j.multi.2020.3.11
Abstract
This article organizes the motifs found in the logos of the automotive industry representatives and presents their role in the brand image. It covers the differences in meaning between the logo and the emblem, describes the main aspects of the design and presents the messages conveyed by the dominant graphic elements. Categorization is based on the defining symbols of the emblems.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | automotive, logo, emblem, branding |
| Subjects: | H Social Sciences / társadalomtudományok > HF Commerce / kereskedelem T Technology / alkalmazott, műszaki tudományok > TL Motor vehicles. Aeronautics. Astronautics / járműtechnika, repülés, űrhajózás |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | MTMT SWORD |
| Date Deposited: | 28 Apr 2023 09:14 |
| Last Modified: | 28 Apr 2023 09:14 |
| URI: | http://real.mtak.hu/id/eprint/164555 |
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