Balaban, Delia Cristina and Macková, Alena and Burai, Krisztina and Grechanaya, Tamara and Gërguri, Dren (2024) The Relationship Between Topics, Negativity, and User Engagement in Election Campaigns on Facebook. POLITICS AND GOVERNANCE, 12. No.-8098. ISSN 2183-2463
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Abstract
Negativity is a common feature of current online political communication during elections. Previous studies on negativity and its impact on user engagement focused mainly on Western European countries. Considering the political particularities of the Central and Eastern European countries, the present study focused on Czechia, Hungary, Lithuania, the Republic of Moldova, and Romania, where national election campaigns took place from 2020 to 2022. We aimed to investigate comparatively different topics prevalent in the negative messages and look at users’ engagement with negative communication. We applied manual content analysis of
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | campaign topics, Central Europe, Eastern Europe, Facebook, national elections, negative campaign, user engagement |
| Subjects: | J Political Science / politológia > JA Political science (General) / politológia általában Q Science / természettudomány > QA Mathematics / matematika > QA76.16-QA76.165 Communication networks, media, information society / kommunikációs hálózatok, média, információs társadalom |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | MTMT SWORD |
| Date Deposited: | 02 Jul 2024 09:42 |
| Last Modified: | 02 Jul 2024 09:42 |
| URI: | https://real.mtak.hu/id/eprint/199192 |
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