Longitude and Latitude: Exploring the Relationship Between Viewers, Art, and Exhibition Setting in Immersive Displays

Tang, Angela Chulei and Zhang, Yuan and Wang, Zhigang (2024) Longitude and Latitude: Exploring the Relationship Between Viewers, Art, and Exhibition Setting in Immersive Displays. In: P/References of Design. Cumulus conference proceedings series, 1 . Cumulus Association, Moholy-Nagy University of Art and Design Budapest, Budapest, pp. 1351-1364. ISBN 978-952-7549-02-5

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Abstract

Currently, exhibitions known as "immersive experiences" constitute an important part of present-day media transformation and have become a major development direction in the field of exhibitions. Immersive displays within the realm of exhibition design entail two distinct requirements: firstly, they necessitate diverse stimuli to complement the artwork itself, and secondly, the exhibitionary complex and its affiliated institutions have to adapt and emancipate themselves from conventional exhibition methods. Based on this premise, the authors explain how the transformation of physical space in immersive exhibitions engenders a new relationship between viewers, art and the exhibition setting through the example of their new media artwork Longitude and Latitude. Shown in the contemporary art exhibition Infinity: The Sequence from Known to Unknown (2021-2022) in the Suzhou West Museum, the artwork utilizes HOUDINI's point cloud technology and an enhanced cellular automata algorithm to visualize geographic data. This project exemplifies the three stages of data visualization: data transformation - content transformation - and spatial transformation, which includes the output of data into an immersive spatial narrative within the exhibition space. The expansion of the exhibition space through immersive technologies aims to visualize geographic data and simulate the past and future land use in Suzhou for a better understanding of the city's development. Our design approach aims to create specific modes of perception that affect the interaction between visitors, exhibition architecture, and narrative design.

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