The role of ChatGPT in teaching managerial decision-making in higher education lessons from an experiment

Belényesi, Emese and Győrfyné Kukoda, Andrea Etelka (2025) The role of ChatGPT in teaching managerial decision-making in higher education lessons from an experiment. SOCIAL COMMUNICATION ETHICS, 1 (2). pp. 47-64. ISSN 3071-9836

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Abstract

The advancement of artificial intelligence (AI) has significantly impacted higher education, influencing both learning and teaching processes. This study examined the effectiveness of applying the ChatGPT language model in higher education through a decision-making experiment, comparing the methods and outcomes employed by students and the students’ approaches. The research aimed to evaluate students’ satisfaction and the efficiency of AI support in decision-making. The findings revealed that the methods and decisions employed by ChatGPT often aligned with students’ approaches, although notable differences were observed in some cases. Participants positively assessed ChatGPT’s objectivity and rationality although its inability to account for special contexts emerged as a limitation. The results highlight the opportunities and challenges of AI-supported decision-making and emphasise the need for further research to ensure the effective integration of this technology.

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