Unravelling Identity's Influence on Design: A Holistic Examination of Chinese Independent Product Designers' Narrative in Design Practice, Manufacturing, and Exhibition

Mu, Dan (2024) Unravelling Identity's Influence on Design: A Holistic Examination of Chinese Independent Product Designers' Narrative in Design Practice, Manufacturing, and Exhibition. In: P/References of Design. Cumulus conference proceedings series, 1 . Cumulus Association, Moholy-Nagy University of Art and Design Budapest, Budapest, pp. 2209-2217. ISBN 978-952-7549-02-5

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Abstract

This study explores the intricate interplay between Chinese identity and the design industry, focusing on independent product designers. As China undergoes significant transformations in its economic, political, and cultural spheres due to globalization, this research explores the impact of these changes on the design practices of Chinese independent designers. By examining the narratives of designers such as Mario Tsai, Frank Chou, and others, the study aims to unravel how Chinese identity intertwines with design across practice, manufacturing, and exhibition. Methodologically, the research employs ethnography, involving qualitative analysis through interviews, observations, and thematic analysis. Interviews with prominent Chinese independent product designers, coupled with fieldwork at Mario Tsai design studios and international design exhibitions such as Milan Design Week, provide firsthand insights into their experiences and perspectives. The findings of this research reveal the multifaceted negotiation of Chinese identity within the realm of design practice, manufacturing processes, and exhibition strategies. Notably, Chinese designers are observed to gravitate towards a design language characterized by simplicity and universality, challenging conventional expectations that often associate Chinese design with stereotypical symbols. Moreover, the study discusses the impact of the Shanzhai phenomenon, which refers to the production of fake goods, on the development of design in China. This exploration reveals ideological conflicts and societal tensions inherent within the design field as designers navigate the complex landscape shaped by cultural, economic, and political factors. In conclusion, this study contributes significantly to a nuanced understanding of Chinese identity within the context of design. By illuminating the ideological conflicts, cultural tensions, and strategic maneuvers prevalent within the global design landscape, this research advocates for a liberation of contemporary Chinese design from traditional cultural constraints. Furthermore, it calls for a more nuanced representation of Chinese identity in design practice, detached from conventional stereotypes and government propaganda. Ultimately, this study anticipates a more sophisticated outlook in the realm of international design promotion, fostering a broader appreciation for the diverse and evolving landscape of Chinese design identity.

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