Analysis of the social and economic role of spas- a time series analysis of the turnover data of Hungarian baths in the light of Covid

Kővári-Tóth, Tímea and Müller, Anetta and Zsolt, Kővári (2024) Analysis of the social and economic role of spas- a time series analysis of the turnover data of Hungarian baths in the light of Covid. GRADUS, 11 (3). ISSN 2064-8014

Preview

Text 2024_3_ART_003_Kovari.pdf - Published Version Download (624kB) | Preview

Abstract

In this technical article, we deal with the role of Hungarian baths in tourism and recreation. In the grouping of baths, we analyzed their turnover (number of visitors) and financial indicators (specific sales revenue) based on the nature of their operation (independently or associated with accommodation services, or as part of another institution). We used a time series analysis to examine the development of the water surface of the baths, the data of the baths in Budapest and the Zala county between 2014-2022, in order to get an idea of the change in turnover data caused by Covid. We analyzed the time series data by breaking down income from accommodation, spas and medical services. We studied the development of the number of guests and sales revenue of the baths using regression calculations. The analysis yielded the interesting result that although the largest income per guest was produced by baths with major accommodation services or wellness hotels, the reason for this is not only the ticket sales, but also the investment support sources of the tender funds. Independently operating baths realize a relatively low level of per capita sales, their operation is still important, as these baths satisfy the recreational needs of the local population, since baths are no longer only part of the annual vacation, but also the scene of well-being and reproduction of work ability, which is also intended to serve the quality of life of the local population.

Actions (login required)

Edit Item