Geospatial patterns on women's tourism management: analysis of managerial trends and gender impact in Hungarian tourism sectors

Szabó-Szentgróti, Gábor and Kálmán, Botond Géza and Kőműves, Zsolt Sándor (2025) Geospatial patterns on women's tourism management: analysis of managerial trends and gender impact in Hungarian tourism sectors. GEOJOURNAL OF TOURISM AND GEOSITES, 59 (2). pp. 608-627. ISSN 2065-1198

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Abstract

Gender composition in tourism management plays a critical role in shaping operational efficiency, decision-makingprocesses, and industry growth—particularly in geosites and tourist-dependent regions. This study investigates global geospatialpatterns in women’s involvement in tourism leadership, analyzing how gender dynamics influence managerial trends acrossvarious tourism sectors.Employing geospatial mapping and statistical techniques, the research draws on a comprehensive datasetthat spans multiple countries and tourism contexts. It examines the regional variation in gender representation in managerial rolesand its correlation with tourism performance, with a special focus on geosites—natural and cultural landmarks that attract hightourist traffic.The results reveal a marked geospatial disparity in the inclusion of women in tourism management. Regions withhigher gender diversity in leadership demonstrate stronger tourism outcomes, including increased visitor engagement at geosites,more adaptive decision-making structures, and improved organizational performance. In contrast, regions with low femalerepresentation often lag in tourism growth and service quality. The study identifies cultural norms, institutional frameworks, andpolicy environments as key drivers of these regional differences. It underscores the importance of inclusive leadership infostering innovation, resilience, and sustainable tourism development.The findings advocate for targeted policy measures andinstitutional reforms to promote gender-inclusive management structures. Ultimately, the study concludes that empoweringwomen in tourism leadership not only addresses equity goals but also enhances sectoral dynamism, especially in geosite-richregions—offering a strategic path toward more sustainable and resilient tourism industries.

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