Design in the Context of Bioeconomy: An Experience in the Amazon Forest

Bandoni, Andrea and Paoliello, Carla (2024) Design in the Context of Bioeconomy: An Experience in the Amazon Forest. In: P/References of Design. Cumulus conference proceedings series, 1 . Cumulus Association, Moholy-Nagy University of Art and Design Budapest, Budapest, pp. 1019-1024. ISBN 978-952-7549-03-5

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Abstract

In 2021, SEBRAE, the Brazilian Service of Support to Small Entrepreneurs, initiated a call for projects entitled "Inova Amazônia Pará". Situated in the northern region of Brazil within the context of the Amazon Forest, the primary objective of this call was to stimulate entrepreneurship and innovation through training for the development of products (commodities and/or services) or pioneering processes. The initiative's goal was to facilitate the transformation of inventive concepts into sustainable enterprises, concurrently fortifying small-scale businesses that integrate novel technologies within sectors related to the bioeconomy. This study scrutinizes the Cuia Colab project (CCp), a design initiative selected as a startup under the abovementioned initiative. CCp centers around a regional item native to Pará: the cuias. They represent traditional artisanal objects crafted from an Amazonian tree, predominantly employed as bowls, vases, and containers. The fundamental objective of the Cuia Colab project was to integrate innovative practices into the cuias' production process, leveraging their inherent qualities while preserving and promoting the cultural significance of these traditional Amazonian artifacts. It was a collaborative process between technology, artisanal communities, and trees facilitated through design.

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