Müller, Anetta and Bácsné Bába, Éva and Kinczel, Antonia and Molnár, Anikó and Boda, Eszter Judit and Papp-Váry, Árpád Ferenc and Tütünkov-Hrisztov, Jordán (2023) Recreational Factors Influencing the Choice of Destination of Hungarian Tourists in the Case of Bulgaria. SUSTAINABILITY, 15 (1). No. 151. ISSN 2071-1050
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Abstract
In 1990, the countries of the V4 were the dominant sending countries to Bulgaria, which is why Bulgarians thought of targeting the sending market from these countries, not only with the product of mass tourism, but with a unique, four-season offer. In 1990, Hungary was Bulgaria’s third largest sending market; therefore, leisure trend studies are important as they can help to satisfy the needs of Hungarian tourists and attract them to the destination and increase their visitor satisfaction. The aim of our study is to examine the leisure time patterns and leisure preference system of Hungarian tourists, which is evident during their travels. This study examines the willingness of Hungarian tourists to travel to Bulgaria. According to the results of the secondary and primary research, the vast majority of Hungarian tourists travel to Bulgaria mainly for beach holidays, but, in addition to mass tourism, the country’s culture, history, ecotourism, health tourism, wine and gastronomy may represent further travel potential for Hungarian tourists. Having examined the attitudes of Hungarian tourists (n = 952), the study offers useful recommendations for Bulgarian tourism organizations and Bulgarian and Hungarian tour operators, as factor analysis is used to create groups belonging to factors that can be included as key target groups in publications promoting Bulgaria. Another aim of our study is to add new content to the traditional Bulgarian–Hungarian tourism relations.
| Item Type: | Article |
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| Additional Information: | Institute of Sports Management, Faculty of Economics and Business, University of Debrecen, Debrecen, 4032, Hungary School of Public Health, Faculty of Public Health, University of Debrecen, Debrecen, 4028, Hungary Institute of Sports Science, Faculty of Natural Sciences, Eszterházy Károly Catholic University, Eger, 3300, Hungary Alexandre Lamfalussy Faculty of Economics, University of Sopron, Sopron, 9400, Hungary Institute of Tourism and Marketing, Budapest Metropolitan University, Budapest, 1148, Hungary Export Date: 24 March 2023 Correspondence Address: Müller, A.; Institute of Sports Management, Hungary; email: muller.anetta@econ.unideb.hu Funding text 1: The publication was supported by the project “Investigating the role of sport and physical activity for a healthy and safe society in the individual and social sustainability of work ability and quality of work and life (multidisciplinary research umbrella program)”. |
| Uncontrolled Keywords: | tourism in Bulgaria; motivation of Hungarian tourists; tourist destination |
| Subjects: | G Geography. Anthropology. Recreation / földrajz, antropológia, kikapcsolódás > G Geography (General) / Földrajz általában > G154.9-155.8 Tourism / turizmus |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | MTMT SWORD |
| Date Deposited: | 02 Mar 2026 09:16 |
| Last Modified: | 02 Mar 2026 09:16 |
| URI: | https://real.mtak.hu/id/eprint/235178 |
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