Transforming tyre sales: a subscription-based approach for enhanced customer experience and sustainability

Burger, Peter and Papp-Váry, Árpád Ferenc (2026) Transforming tyre sales: a subscription-based approach for enhanced customer experience and sustainability. In: Futures in the making - Developing and adapting futures in business - BUEB Day of Hungarian Science 2024. Budapesti Gazdaságtudományi Egyetem, Budapest, pp. 60-78. ISBN 9786156886255

Preview

Text MTU2024-Fulleditionproofread_CorrBM_2026.02.26_5.pdf - Published Version Download (1MB) | Preview

Abstract

The tyre industry is facing the challenge of transforming its traditionally low-involvement product into one that actively engages consumers. This paper examines the potential of a subscription-based tyre sales model, which would replace infrequent, high-cost purchases with predictable monthly payments. Drawing on industry insights and technological advances in data analytics, predictive maintenance, and customer experience management, the study demonstrates how this model can reshape consumer perceptions. The findings show that subscription services foster stronger customer loyalty, reduce downtime through proactive maintenance, and extend tyre lifespan by enabling timely interventions. A case study of Pirelli’s implementation of the model demonstrates its clear benefits, including enhanced brand loyalty, steady recurring revenue, and reduced environmental impact through more efficient use of resources. The results indicate that the subscription model meets evolving consumer expectations for convenience and sustainability while providing manufacturers with a scalable, service-oriented business strategy that aligns with broader mobility trends.

Actions (login required)

Edit Item