National Branding and its Key Components : National Branding and its Key Components: Sample of Azerbaijan

Alakbarli, Khavar (2025) National Branding and its Key Components : National Branding and its Key Components: Sample of Azerbaijan. Elmi Iş - Beynəlxalq Elmi Jurnal [Scientific work - International Scientific Journal], 19 (5). pp. 44-53. ISSN 2663-4619

Preview

Text ElmiC4B0C59F19.4-36-45.pdf - Published Version Download (501kB) | Preview

Abstract

This article explores national branding concepts while identifying its key components. This article reviews the existing literature on national branding by analyzing the literature on country branding, which incorporates branding concepts such as brand identity, brand image, and brand value. Based on the example of Azerbaijan this article examines governance, cultural heritage, economic prospects, tourism, international relations, and other factors that shape a country brand image. Most literature on national branding argues that having a unified and well-articulated brand allows a country to enhance its global reputation, attract foreign investment, and strengthen its identity. This article adds to the literature on branding nations by describing the components and aspects of the Azerbaijani brand. Keywords: national branding, country branding, brand identity, brand value, Azerbaijan

Actions (login required)

Edit Item