The challenges of resilience in tourism – A systematic literature review of cultural tourism to alleviate tourism seasonality in Kenya

Wang'ondu, Kezia Wambui and Domjánné Nyizsalovszki, Rita and Koncz, Gábor (2026) The challenges of resilience in tourism – A systematic literature review of cultural tourism to alleviate tourism seasonality in Kenya. STUDIA MUNDI - ECONOMICA, 13 (1). pp. 49-66. ISSN 2415-9395

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Abstract

Cultural tourism is a specialty form of tourism that emphasizes on appreciation, integration and participation of the local communities, while allowing for diversity and an opportunity to experience the traditions, beliefs and the general way of life of people. The potential for cultural tourism in Kenya to enhance tourism resilience against seasonality of tourism jobs however still remains unexploited and barely features as a top investment priority area, despite the ability of cultural tourism to attract domestic and international travel in all tourism seasons. This paper seeks to explore the viability of cultural tourism as a means to eradicating tourism seasonality, through a systematic literature review of existing studies on cultural tourism and seasonality of tourism. A total of 83 articles were obtained from the Scopus database following a rigorous screening through pre-defined inclusion and exclusion criteria. A bibliometric analysis was further conducted on the dataset for keyword co-occurrence, and bibliometric coupling to collate the data into different cluster areas. VOSviewer software was used to provide a graphical representation of the data into different link maps. The six cluster areas identified were, traveler dynamism and feasible development, the adoption of data to examine travel trends, causes of uneven travel distribution at destinations, the impact of tourism seasonality, seasonal volatility and tourism resilience and cultural tourism and job sustainability. This research aims at contributing to the field of sustainable development in tourism by shedding light on previous literature that has examined seasonality in tourism and cultural tourism as a specialty form of tourism. The article provides various suggestions and additional information on ways to fortify resilience in tourism through culture.

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