Smart Technologies and Tourist Satisfaction in Hungarian Spa Towns

Fejes, Judit Katalin and Katits, Etelka and Szabó, Zoltán (2026) Smart Technologies and Tourist Satisfaction in Hungarian Spa Towns. HUNGARIAN STATISTICAL REVIEW, 9 (1). pp. 102-115. ISSN 2630-9130

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Abstract

This research aims to examine the impact of smart technology knowledge and usage on tourists'satisfaction levels in Hungarian spa towns and compare the technological proficiency andsatisfaction between different age groups. Data were collected through a questionnaire survey in thesummer and autumn of 2024, involving 552 respondents, and analysed using statistical methods(linear regression, ANCOVA). Two hypotheses were formulated: H1: Increased knowledge of smarttechnologies positively affects tourists’ satisfaction levels in spa towns, and H2: Older age groupsare less proficient in using smart technologies compared to younger groups, regardless of theirknowledge. Multivariate statistical methods were applied to test these hypotheses, including linearregression and ANCOVA. The results indicate that smart technology knowledge has a significantpositive impact on satisfaction levels, supporting H1. H2 was also confirmed, as older age groupsare less satisfied with technological solutions, regardless of their level of knowledge. The researchconcludes that greater attention should be given to educating and improving access to smarttechnologies for older age groups. We propose recommendations for improving the integration anddevelopment of smart technologies in tourism to better align with the needs of different age groups.

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