Takács, Ágnes and Balázs, Áron and Tóth, Áron (2025) The art and craft of designing a logo. DESIGN OF MACHINES AND STRUCTURES, 15 (1). pp. 27-40. ISSN 1785-6892
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Official URL: https://doi.org/10.32972/dms.2025.003
Abstract
This article provides insight into the logo design process. The aim of the authors is to explore a generally applicable design process through literature research, and then to present the proposed design process with the help of case studies. The publication also covers how image-generating artificial intelligence can support designer thinking and designer work.
| Item Type: | Article |
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| Uncontrolled Keywords: | methodology, logo design, AI image generation, sustainability |
| Subjects: | N Fine Arts / képzőművészet > N Visual arts (General) For photography, see TR / vizuális művészet általában N Fine Arts / képzőművészet > NE Print media / grafikai művészetek Q Science / természettudomány > QA Mathematics / matematika > QA76.16-QA76.165 Communication networks, media, information society / kommunikációs hálózatok, média, információs társadalom |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | MTMT SWORD |
| Date Deposited: | 07 Jul 2026 06:35 |
| Last Modified: | 07 Jul 2026 06:35 |
| URI: | https://real.mtak.hu/id/eprint/241556 |
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