The consumption, travel and lifestyle preferences of dog owners : a comprehensive typology

Pálinkás, Réka (2026) The consumption, travel and lifestyle preferences of dog owners : a comprehensive typology. GRADUS, 13 (1). ISSN 2064-8014

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Abstract

Dog ownership has become a complex socio-economic phenomenon that influences households' consumer decisions, lifestyles and tourism habits. The growing social and economic significance of dog ownership requires a new approach to examining the consumer and lifestyle patterns of dog owners. International trends show that the humanisation of pets is steadily increasing, spending on them is rising, and dog owners are spending more and more on their pets' well-being and are willing to actively involve their dogs in their tourism and leisure activities. Pets are increasingly becoming part of the family and they are in everyday life and consumer decisions. As a result of these changes, dog ownership can no longer be interpreted solely in terms of individual preferences, but as part of complex lifestyle patterns that extend to spending patterns, travel decisions and forms of leisure activity. The aim of the research is to explore these relationships, which can contribute to the development of dog-friendly tourism offerings, service development and targeted marketing strategies.

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