Drivers and barriers of digitalisation in Hungarian pasture-based beef cattle farming

Biszkup, Miklós and Balogh, Petra and Stibinger, Éva and Csonka, Valéria and Bori, Dániel and Drexler, Dóra and Márton, Aliz (2025) Drivers and barriers of digitalisation in Hungarian pasture-based beef cattle farming. ANIMAL WELFARE ETOLÓGIA ÉS TARTÁSTECHNOLÓGIA / ANIMAL WELFARE ETHOLOGY AND HOUSING SYSTEMS, 21 (2). pp. 188-202. ISSN 1786-8440

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Abstract

This study, conducted within the HORIZON Europe PATH2DEA project, examined the drivers, barriers, trends, and risks of digitalisation in pasture-based beef cattle farming in Hungary, with a focus on its potential to support agroecological practices and Precision Livestock Farming (PLF) approaches. Two stakeholder workshops were held. Workshop 1 mapped current digital tool usage and identified transparency, decision support, and efficiency as main adoption drivers, while highlighting barriers such as vulnerability to suppliers, limited network access, and high costs. Workshop 2 focused on functional gaps at farm and supply chain levels, revealing needs for more reliable sensor technologies, improved interoperability, and streamlined administration. Stakeholder views on the agroecological benefits of digitalisation varied, reflecting differences in context and priorities. The findings provide a concise evidence base for developing integrated, context-specific digital solutions to support sustainable livestock production.

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