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Items where Author is "Zimmermann, Yves"

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Kudet, Daniel Eugen Herbert Sylvester and Szőke, Andrea and Zimmermann, Yves (2024) From Clicks to Bricks: Exploring Market Entry Strategies of Online Food Retailers in Germany = From clicks to bricks: Az online élelmiszerkiskereskedők piacra lépési stratégiáinak vizsgálata Németországban. MULTIDISZCIPLINÁRIS KIHÍVÁSOK SOKSZÍNŰ VÁLASZOK (2). pp. 52-73. ISSN 2630-886X

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