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A gyermekkori elhízás gazdasági és marketing aspektusai az egészségügyi szakemberek szerint | THE ECONOMIC AND MARKETING ASPECTS OF CHILDHOOD OBESITY ACCORDING TO HEALTH CARE EXPERTS

Szűcs, Róbert Sándor (2013) A gyermekkori elhízás gazdasági és marketing aspektusai az egészségügyi szakemberek szerint | THE ECONOMIC AND MARKETING ASPECTS OF CHILDHOOD OBESITY ACCORDING TO HEALTH CARE EXPERTS. ÉLELMISZER, TÁPLÁLKOZÁS ÉS MARKETING, 9 (2/2013). pp. 9-15. ISSN 1786-3422

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Abstract

There is no doubt that the health problems arising from obesity contribute to the decrease of both individual and social welfare. I should also mention the drastic increase of healthcare expenses caused by overweight and obesity, because recently it has become the most pressing health issue and almost a non-financeable economic problem. A significant number of people agree that the epidemic spread of obesity is significantly attributable to food industry, to producers of foods with high levels of fat, salt and sugar, and to overdrew marketing communications. In my research I examine the opinion of health care workers. 1,183 experts took part in my research. Experts describe a high level of correlation between childhood obesity and corporate marketing activity. Results of my research call attention to the importance of consumer protection.

Item Type: Article
Uncontrolled Keywords: consumer protection, childhood obesity, food marketing, segmentation
Subjects: H Social Sciences / társadalomtudományok > HF Commerce / kereskedelem
H Social Sciences / társadalomtudományok > HV Social pathology. Social and public welfare / szociálpatológia, segélyezés
SWORD Depositor: MTMT SWORD
Depositing User: MTMT SWORD
Date Deposited: 17 Jul 2014 13:40
Last Modified: 17 Jul 2014 13:40
URI: http://real.mtak.hu/id/eprint/13794

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