Reiterer, Johannes and Scheiber, Eva-Maria (2021) Die Bedeutung von Value Based Selling im Vermarktungsprozess der Anlagenplanung = The importance of value communication in selling processes of the plant engineering market. E-CONOM, 10 (1). pp. 16-33. ISSN 2063-644X
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Official URL: https://doi.org/10.17836/EC.2021.1.016
| Item Type: | Article |
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| Uncontrolled Keywords: | Value-Based-Selling; Value Proposition; Value Dimensions; Engineering for Plants; B2B Marketing |
| Subjects: | H Social Sciences / társadalomtudományok > HE Transportation and Communications / Szállítás, hírközlés > HE2 Communications / hírközlés H Social Sciences / társadalomtudományok > HF Commerce / kereskedelem |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | MTMT SWORD |
| Date Deposited: | 02 Mar 2021 15:04 |
| Last Modified: | 27 Apr 2023 06:48 |
| URI: | http://real.mtak.hu/id/eprint/121848 |
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