Eltűnt márkaneveink nyomában = On the Track of Our Disappeared Brand Names

Takács, Judit (2023) Eltűnt márkaneveink nyomában = On the Track of Our Disappeared Brand Names. ACTA UNIVERSITATIS DE CAROLO ESZTERHÁZY NOMINATAE : SECTIO LINGUISTICA HUNGARICA, 48. pp. 67-77. ISSN 2631-0198

Preview

Text 67_77.pdf - Published Version Download (693kB) | Preview

Abstract

Even though trade names, including goods names and brand names, are receiving increased attention and a greater variety of approach in international onomastics research, this name type is still understudied in Hungarian onomastic, I will briefly discuss the research aspects and approaches that applied linguistic research has used to approach this name type, and I will focus on the change – evolution of brand names into generic trade names –, which I believe to be the most fruitful area for research. While the law approaches the evolution into generic trade name from the point of view of the legal regulation of using brand names, linguistics traditionally approaches it from the point of view of semantics and spelling. Nevertheless, I believe that other aspects (such as linguistic geography and socio-onomastic) can also be successfully applied in the study of this phenomenon.

Actions (login required)

Edit Item