The opportunities and constraints of successful heresthetical strategies: attitudes, identities, and the framing of the Russian-Ukrainian war in Hungary

Plesz, Bendegúz and Körösényi, András (2024) The opportunities and constraints of successful heresthetical strategies: attitudes, identities, and the framing of the Russian-Ukrainian war in Hungary. EAST EUROPEAN POLITICS. pp. 1-25. ISSN 2159-9165 (In Press)

Preview

Text TheopportunitiesandconstraintsofsuccessfulherestheticalstrategiesattitudesidentitiesandtheframingoftheRussian-UkrainianwarinHunga.pdf - Published Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (1MB) | Preview

Abstract

Heresthetic and emphasis framing are essential techniques for inducing and shaping public opinion in political communication. The results of a public opinion survey experiment (N = 1000) show that success is highly dependent on the dimension of judgment. Namely, the strategic framing of economic interests, security and justification are effective dimensions, whereas the identity dimension is resistant to framing. Discussing the theoretical implications, we argue that in a realist, empirically grounded theory of democracy, in addition to the emphasis on political identity, heresthetic (and framing) will play an essential role as a means of manipulation by political leaders.

Actions (login required)

Edit Item