Co-Design Sessions at Revigrés: Workshop 2.0 to Nurturing Design-Led Innovation in the Industry

Pinheiro, Gisela and Franqueira, Teresa (2024) Co-Design Sessions at Revigrés: Workshop 2.0 to Nurturing Design-Led Innovation in the Industry. In: P/References of Design. Cumulus conference proceedings series, 1 . Cumulus Association, Moholy-Nagy University of Art and Design Budapest, Budapest, pp. 965-982. ISBN 978-952-7549-02-5

Text 7c850c43-3833-446a-87f8-f08d7bfdfe94 - Published Version Download (3MB)

Abstract

This article presents Workshop 2.0's findings from the Co-Design Sessions at Revigrés, a prominent Portuguese ceramic tiles manufacturer. The workshop, part of an ongoing Ph.D. research, was held in March 2023, and involved stakeholders from industry, retail, and research. It tested assumptions about the Chief Design Officer's (CDO) strategic role in evolving a company's product range, educating stakeholders about design value, and enhancing creativity through open communication and collaborative activities. Aligned with design thinking principles, Workshop 2.0 focused on kinetic tiles and smart tiles themes, aiming to envision innovative ceramic products to position Revigrés as an industry leader. Facilitated to nurture creative freedom and diverse perspectives, the workshop emphasized empathy, user centricity, and creative problem-solving. The practical outcome included the ideation phase of four ongoing project proposals. The hypothesis suggests that design thinking is a potent tool for meaningful connections between brands and users, fostering brand loyalty and innovation rooted in real-world needs. A well-implemented design function cultivates collaboration and creative problem-solving, essential in today's evolving business landscape. Workshop 2.0 exemplifies design thinking's role in shaping a design-oriented culture guided by a CDO for innovation at Revigrés. It highlights the collaborative nature of design thinking as a common practice employed by CDOs, mediating between design and business objectives. The workshop explores empathy, innovative solutions, and a transformative mindset as key elements fostering a culture of design-driven innovation at Revigrés. As Revigrés continues its co-design journey, Workshop 2.0 serves as a visionary experiment offering insights for innovation and design excellence.

Actions (login required)

Edit Item