Szakál, Dorina and Fehér, Orsolya and Benke, Eszter and Gere, Attila and Radványi, Dalma (2024) Guideline Daily Amount (GDA) outperforms Nutri-Score in assessing healthiness : Case study with breakfast cereals. PROGRESS IN AGRICULTURAL ENGINEERING SCIENCES, 20 (1). pp. 179-198. ISSN 1786-335X
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Abstract
Nutritional information on packaging is becoming increasingly important in the food industry. Currently, labels are seen not only on the back of the packaging but also on the front. As there are many versions of front-of-pack labels (FoPLs), the research aims to determine which helps consumers the most in making decisions about which food to include in a healthier lifestyle. Nutri-Score, Guideline Daily Amount (GDA) and Multiple Traffic Lights (MTL) FoPLs on cereals were compared using eye-tracking (ET) and choice-based conjoint analysis (CBCA). CBCA was used to assess consumer preferences and the labels and products were also ranked. Based on the results, GDA type FoPL proved to be the most useful based on conjoint analysis, ranking and the analysis of ET parameters. This label helped participants the most in choosing the product that best fits into a healthier lifestyle. The Nutri-Score label, which offers little information on a product’s nutritional content, was not favourably received by the Hungarian sample, who preferred more detailed FoP labels.
| Item Type: | Article |
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| Additional Information: | Department of Hospitality, Faculty of Commerce, Hospitality and Tourism, Budapest Business University, Alkotmány utca 9-11, Budapest, H-1045, Hungary Institute of Agribusiness, Hungarian University of Agriculture and Life Sciences, Villányi út 29-31, Budapest, H- 1118, Hungary Institute of Food Science and Technology, Hungarian University of Agriculture and Life Sciences, Villányi út 29-31, Budapest, H-1118, Hungary Export Date: 06 December 2024; Cited By: 0; Correspondence Address: D. Szakál; Department of Hospitality, Faculty of Commerce, Hospitality and Tourism, Budapest Business University, Budapest, Alkotmány utca 9-11, H-1045, Hungary; email: szakal.dorina@uni-bge.hu |
| Uncontrolled Keywords: | Eye-tracking; Nutri-Score; FOPL; |
| Subjects: | T Technology / alkalmazott, műszaki tudományok > TX Home economics / háztartástan > TX642-TX840 Food sciences / élelmiszertudomány |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | MTMT SWORD |
| Date Deposited: | 24 Mar 2025 14:48 |
| Last Modified: | 24 Mar 2025 14:48 |
| URI: | https://real.mtak.hu/id/eprint/217201 |
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