Lázár, Leila Mária (2025) Principles of commerical marketing and political marketing : simmilarities and differencies. GRADUS, 12 (2). ISSN 2064-8014
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2025_2_ECO_006_Lazar.pdf - Published Version Download (275kB) | Preview |
Official URL: https://doi.org/10.47833/2025.2.ECO.006
Abstract
Commercial and political marketing share similar principles, focusing on effective targeting, persuasion, and engagement of target audiences. Both fields use rhetoric and psychological effects to target emotions, often using stereotypes and emotional vulnerabilities. Propaganda tools, such as manipulation, distorted reality, fear-mongering, and idealization, contribute to persuasion. This paper discusses the structure of these marketing methods and their effectiveness in modern societies.
| Item Type: | Article |
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| Uncontrolled Keywords: | branding; Political marketing; commercial marketing; |
| Subjects: | H Social Sciences / társadalomtudományok > H Social Sciences (General) / társadalomtudomány általában J Political Science / politológia > JC Political theory / politikaelmélet, államtudomány |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | MTMT SWORD |
| Date Deposited: | 23 Jan 2026 09:20 |
| Last Modified: | 23 Jan 2026 09:20 |
| URI: | https://real.mtak.hu/id/eprint/232500 |
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