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Reducing Consumption Of Food With High Level Of Fat, Sugar And/Or Salt Among Young Generation

Szűcs, Róbert Sándor and Csapó, Zsolt (2010) Reducing Consumption Of Food With High Level Of Fat, Sugar And/Or Salt Among Young Generation. APSTRACT - APPLIED STUDIES IN AGRIBUSINESS AND COMMERCE, 4 (1-2). pp. 85-91. ISSN 1789-221X

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Abstract

The young generation is the most influenced and vulnerable segment of the market. Food with high level of fat, sugar and/or salt are popularised for this segment. At the same time nearly 7 people die of obesity or from complications of obesity in Hungary each hour – one every 9 minutes. Less than 10% of youth are of the belief of eating healthy and more then one third of youth don’t take care about healthy eating. The young generation can be especially influenced by use of well-known persons, prize games and free gifts. The idea of fat tax’s introduction could be an obvious proposal.

Item Type: Article
Uncontrolled Keywords: obesity, fat tax, marketing, child, unhealthy food
Subjects: H Social Sciences / társadalomtudományok > HF Commerce / kereskedelem
H Social Sciences / társadalomtudományok > HT Communities. Classes. Races / társadalmi rétegződés
H Social Sciences / társadalomtudományok > HV Social pathology. Social and public welfare / szociálpatológia, segélyezés
SWORD Depositor: MTMT SWORD
Depositing User: MTMT SWORD
Date Deposited: 01 Jul 2014 13:07
Last Modified: 01 Jul 2014 13:07
URI: http://real.mtak.hu/id/eprint/13423

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